000			01866nam a22002537a 4500
003			ZW-GwMSU
005			20240820103209.0
008			240820b |||||||| |||| 00| 0 eng d
022			_a02662426
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHD2341.167
100	1		_aFlint-Hartle, Susan _eauthor
245	1	0	_aFranchising success : _binsights from real estate brokerage/ _ccreated by Susan Flint-Hartle and Anne de Bruin
264	1		_aLondon : _bSage, _c2011.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aInternational small business journal _vVolume 29, number 1
520	3		_aThis article highlights factors that contribute to the success of franchising in the Australasian real estate brokerage industry. Evidence from both franchisor and franchisee perspectives reveals underlying fundamentals of competitive advantage. System success is argued to be based on the development of a complementary resource competency that ensures relationship sustainability. The franchisee adds value to the franchisor-initiated system and brand by developing presence and expertise in the local market. Franchisee screening and recruitment strategy is important, with prior experience and industry acculturation occupying a central place as a driver of success. The nature of entrepreneurship is a key question addressed and the strength of the entrepreneurial alliance is shown to be a component of the success equation. The pursuit of explanations beyond agency and resource scarcity theory widens the theoretical lens for examining the ubiquitous phenomenon of franchising in the real estate domain.
650			_aFranchising _vReal estate brokers _xSuccess factor
700	1		_aDe Bruin, Anne _eco author
856			_uhttps://doi.org/10.1177/0266242610369762
942			_2lcc _cJA
999			_c166824 _d166824