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008			240820b |||||||| |||| 00| 0 eng d
022			_a02662426
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHD2341.167
245	1	0	_aEntrepreneurial marketing in small businesses : a conceptual exploration Rosalind Jones; Jennifer Rowley
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_vVolume , number ,
520	3		_aThis article proposes further development of the concept of entrepreneurial marketing towards the concept of entrepreneurial marketing orientation. Drawing on the earlier research and scales in the entrepreneurial orientation, market orientation, innovation orientation and customer orientation literatures, the article proposes a conceptual model for entrepreneurial marketing that identifies the components of such a model, together with specific indications of the overlap between scales in the different areas. This model implicitly suggests that marketing in SMEs is intertwined with other activities and behaviours in the small business enterprise, and argues that in order to understand marketing in SMEs it is essential to understand its context, specifically in relation to customer engagement, innovation and entrepreneurial approaches to marketing.
650			_aSMEs _vSMEs marketing _xMarketing _zUnited Kingdom
700	1		_aRowley, Jennifer _eco author
856			_uhttps://doi.org/10.1177/0266242610369743
942			_2lcc _cJA
999			_c166822 _d166822