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022			_a02198770
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHD451.557
100	1		_aKim, Jong Seok _eauthor
245	1	3	_aAn investigation of key factors affecting the adoption of smartphone in three regions/ _ccreated Jong Seok Kim
264	1		_aNew Jersey : _bWorld Scientific Publishing, _c2016.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aInternational journal of innovation and technology management _vVolume 13, number 6
520	3		_aThe primary aim of this paper is to propose an integrated model of smartphone adoption that incorporates product benefit, technological capabilities, consumption pattern and word of mouth (WOM) into the technology acceptance model. In this study, the author proposes a structural equation model (SEM) which was empirically evaluated by using survey data collected from 5500 respondents with demographics in Asia Pacific, Middle East and Africa, and Europe to investigate their perception and attitudes toward smartphone adoption intention. The results reveal that product benefit, technological capabilities, consumption pattern change and WOM have all positive effect on the perception of innovativeness. Attitude toward a product turned out to play mediating role between perceived innovativeness and intention of adoption. In addition, the outcomes of this investigation indicated that there were no significant cultural differences between respondents in three different regions in regard to the adoption of a smartphone.
650			_aSmartphone adoption _vTechnology evaluation _xTechnology evaluationstructural equation model (SEM)
856			_uhttps://doi.org/10.1142/S0219877016400174
942			_2lcc _cJA
999			_c166738 _d166738