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003			ZW-GwMSU
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008			240806b |||||||| |||| 00| 0 eng d
022			_a14617145
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHT395 EUR
100	1		_aBaylina, Mireia _eauthor
245	1	0	_aSelling the countryside: _bRepresentations of rurality in Norway and Spain _ccreated by Mireia Baylina and Nina Gunnerud Berg
264	1		_aLos Angeles: _bsage, _c2010
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aEuropean Urban and Regional Studies _vVolume 17, number 3
520	3		_aThis paper analyses how rurality is represented in two lifestyle magazines about country living: LevLandlig in Norway and Vivir en el Campo in Spain. Since material, imaginative and practised ruralities are intertwined and research indicates that representations of the rural affect residential preferences and other consumption activities, we argue that it is important to critically investigate potentially influential representations. Given that the majority of works on representations of the rural in mass media originate mainly from the United Kingdom and the United States, we aim to add the perspectives of a Scandinavian and a Mediterranean country. Furthermore, we analyse the gendering of the visions of the rural. We reveal that the ‘rural idyll’ is the main vision ‘sold’ in both magazines, and in both the same four sub-themes — ‘home’, ‘family’, ‘nature’ and ‘how to make a living in a rural area’ — stand central in the idyll. The gendering of the idyll and the meanings attached to the sub-themes vary between the Spanish and the Norwegian magazines, thus illustrating the contextual character of knowledge about rurality.
650			_aSelling the countryside _vRepresentations of rurality _xNorway and Spain _zNorway and Spain
700			_aGunnerud Berg, Nina _eco-author
856			_uhttps://doi.org/10.1177/0969776409356215
942			_2lcc _cJA
999			_c166533 _d166533