000 01967nam a22002657a 4500
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022 _a02662426
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHD2341.169
100 1 _aDada, Olufunmilola
_eauthor
245 1 0 _aToward a model of franchisee entrepreneurship/
_cOlufunmilola (Lola) Dada; Anna Watson and David A. Kirby
264 1 _aLondon :
_bSage,
_c2012.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aInternational small business journal
_vVolume 30, number 5
520 3 _aThis study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ideas and innovations for the franchise system but we still do not know how franchisees maximize their entrepreneurial behaviors without jeopardizing the desires for standardization and uniformity, which are building blocks of franchising. We address this research question, using evidence from multiple case studies of UK-based franchisees. The study reveals patterns that were used to develop a theoretical model, which demonstrates the utilization of different forms of formal franchisee networks for maximization of entrepreneurial behaviors through acquisition of relational and informational capital, intra-system competition, and franchisee learning. This study extends the literature on franchising and entrepreneurship, and offers important managerial implications for practitioners. Future research directions are discussed.
650 _aEntrepreneurship
_vBehavioral economics
_xFranchising
_zUnited Kingdom
700 1 _aWatson, Anna
_eco author
700 1 _aKirby, David A.
_eco author
856 _uhttps://doi.org/10.1177/0266242610376078
942 _2lcc
_cJA
999 _c166508
_d166508