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003			ZW-GwMSU
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008			240805b |||||||| |||| 00| 0 eng d
022			_a02662426
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHD2341.169
100	1		_aPeltier, James W. _eauthor
245	1	0	_aTechnology adoption by small businesses : _ban exploratory study of the interrelationships of owner and environmental factors/ _ccreated by James W. Peltier, Yushan Zhao and John A. Schibrowsky
264	1		_aLondon: _bSage, _c2012.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aInternational small business journal _vVolume 30, number 4
520	3		_aAn integrative small business adoption of a technology model, which incorporates consumer and organizational behavior theories, is developed and tested to explore the direct and indirect impacts of owner and environmental factors on information technology adoption. Through structural equations modeling we present and test a conceptual framework that examines the interrelationships between owner-related characteristics and perceptions, and environmental-related constructs to predict the adoption of information technology by small retailers. The results indicate that all the tested variables affect the adoption of technology by small businesses directly and/or indirectly through mediating variables. The study advances the literature by creating a small business technology adoption model (SBTAM) that highlights the importance of examining interrelationships between the independent variables. The results have significant implications pertaining to organizations interested in marketing technological innovations to retailers and for small retailers that use this technology.
650			_aAdoption _vCustomer relationship management _xDiffusion of innovation
700	1		_aZhao, Yushan _eco author
700	1		_aSchibrowsky, John A. _eco author
856			_uhttps://doi.org/10.1177/0266242610365512
942			_2lcc _cJA
999			_c166495 _d166495