000			01944nam a22002537a 4500
003			ZW-GwMSU
005			20240805082913.0
008			240805b |||||||| |||| 00| 0 eng d
022			_a02662426
040			_aMSU _bEnglish _cMSU _erda
050	0	0	_aHD2341.169
100	1		_aKelly, Stephen _eauthor
245	1	0	_aRelationship benefits: conceptualization and measurement in a business-to-business environment _ccreated by Stephen Kelly and Don Scott
264	1		_aLondon : _bSage, _c2012.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aInternational small business journal _vVolume 30, number 3
520	3		_aThis article offers both a conceptually valid measure of the relationship benefits derived from the relationship marketing, networks, services marketing and strategy literature and demonstrates the concept’s effect on business-to-business bonds. Four types of relationship benefit labelled cost, service, flexibility and image benefits are identified and their measures tested for reliability and validity. A structural model incorporating associations between a second-order relationship benefits construct and other salient relationship concepts is also tested, with significant direct associations between relationship benefits, trust and relationship investments evident, together with indirect associations between relationship benefits and instrumental, affective and normative commitment, absence of conflict, acquiescence, satisfaction and switching. The article calls for further refinement of the concept and evaluation of its associations in other contexts and in light of noted shortcomings in the literature.
650			_aSupplier relationship management _vB-to-B-Marketing _xBusiness-to-business marketing _zUnited States
700	1		_aScott, Don _eco author
856			_uhttps://doi.org/10.1177/0266242610381297
942			_2lcc _cJA
999			_c166489 _d166489