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022 _a09697764
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHT395 EUR
100 1 _ad’Hauteserre Anne-Marie
_eauthor
245 1 0 _aVal d’Europe:
_ba pioneering turn to ‘experience’ planning?
_ccreated by Anne-Marie d’Hauteserre
264 1 _aLondon:
_bsage,
_c2013
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aEuropean Urban and Regional Studies
_vVolume 20, number 4
520 3 _aFrench state planning grabbed the investment opportunity the Walt Disney Company offered in the 1980s when it was searching for a site for a European Disneyland. The French state needed to revive the development of the eastern Paris Basin towards the expanded European Union. Embracing the ‘experience’ know-how of the company, it pioneered the implementation of ‘experience planning’ to support the status of greater Paris as a global Metropolis. Aestheticisation, the hallmark of the experience turn of the economy was avoided for the city of Paris, yet materialities for cosmopolitan consumption were provided those willing to invest in Val d’Europe. The Walt Disney Company adapted its ‘experience’ knowledge to the urbanization of the area under the constraints of a Convention and its accompanying ‘planning project’, which determine all aspects and all phases of this land use development over 30 years. Collaboration between the experiential expertise of the Walt Disney Company and the vision and design of the French state has led to the effective and successful continuous emerging of a competitive yet liveable urban place.
650 _aVal d’Europe
_vPioneering turn
_xExperience planning
856 _uhttps://doi.org/10.1177/0969776412448091
942 _2lcc
_cJA
999 _c166449
_d166449