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022 _a2319510X
040 _aMSU
_bEnglish
_cMSU
_erda
050 0 0 _aHD30.4 ASI
100 1 _aRastogi, Shailesh
_eauthor
245 1 0 _aIdentification of factors for investments in mutual funds through banks/
_ccreated by Shailesh Rastogi
264 1 _aLos Angeles:
_bSage,
_c2015.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aAsia-Pacific journal of management research and innovation
_vVolume 11, number 2
520 3 _aThe mutual fund industry is at a flux. Things are changing at a very fast pace. If the mutual fund industry does not take its due shape and corrective action, some other modes of investments will supersede it. There are people who have surplus funds to invest. It is the mode of investment that gives better and safe returns, and having liquidity and providing other benefits such as taxes are going to be the decisive factors. In this situation, banks as distribution partners for mutual funds have immense potential. This article explores the factors important for selling mutual funds through banks and how they are associated with one another. Exploratory and confirmatory factor analyses have been used to find out the results. A structural model is developed to provide the mutual funds industry a direction to their distribution issues using banks as an important selling point.
650 _aMutual funds
_vBank
_xInvestment Fund
856 _uhttps://doi.org/10.1177/2319510X15576189
942 _2lcc
_cJA
999 _c165703
_d165703