| 000 | 00869nam a22002657a 4500 | ||
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| 003 | ZW-GwMSU | ||
| 005 | 20240408133048.0 | ||
| 008 | 240403b |||||||| |||| 00| 0 eng d | ||
| 020 | _a007022773X : | ||
| 040 |
_arda _cMSULIB _bEnglish _erda |
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| 050 | 0 | 0 | _aP90 GAM |
| 100 | 1 |
_aGamble, Michael, _d1943- _eauthor |
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| 245 | 1 | 0 |
_aIntroducing mass communication / _ccreated by Michael W. Gamble and Teri Kwal Gamble. |
| 250 | _aSecond edition | ||
| 264 | 1 |
_bMcGraw-Hill, _c1989. |
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| 300 |
_axvi, 549 pages : _billustrations ; _c24 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 490 | _aMcGraw-Hill series in mass communication | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMass media. | |
| 830 | 0 | _aMcGraw-Hill series in mass communication | |
| 942 |
_2lcc _cB |
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| 999 |
_c164642 _d164642 |
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