000 01955nam a22002657a 4500
003 ZW-GwMSU
005 20240306122021.0
008 240306b |||||||| |||| 00| 0 eng d
022 _a0971-3557
040 _aMSU
_bEnglish
_cMSU
_erda
050 _aHB615 JOU
100 1 _aKellogg, Joshua
_eauthor
245 1 0 _aProspects for commercialisation of Alaska native wild resource as a commodity crop
_cby joshua Kellogg, Clyde Higgs and Marry Ann Lila
264 _aNew Delhi :
_bSage ;
_c©2011.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _vVolume 20, number 1
520 _aThe emerging research evidence regarding functional food health benefits, coupled with the modern rise in degenerative and lifestyle-related health conditions, has created a growing market in the United States: the super-fruit. Wild berries, which contain bioactive phytochemicals with demonstrated efficacy against metabolic syndrome, have fulfilled important nutritional, medicinal, and social roles in Native American/Alaska Native lifestyles for generations. In this article, a SWOT analysis was used to explore the opportunities and obstacles for native development of wild Alaskan berries as a commercial product. On one hand, the novelty, market appeal and abundance of these phytochemically enriched berries suggest an entrepreneurial prospect for native communities. On the other hand, historical traditions typically dictate community ownership of the wild indigenous berries, and a natural inclination to protect common resources is prevalent in most communities. The factors that influence this complex juxtaposition between internal culture and external development are highlighted.
650 _aProspects of commercialisation
_zAlaska
700 1 _aHiggs, Clyde
_eco-author
700 1 _aLila, Mary Ann
_eco-author
856 _u10.1177/097135571002000104
942 _2lcc
_cJA
999 _c164150
_d164150