000			01384nam a22002417a 4500
003			ZW-GwMSU
005			20240305141156.0
008			240304b |||||||| |||| 00| 0 eng d
022			_a0971-3557
040			_aMSU _bEnglish _cMSU _erda
050			_aHB615 JOU
100	1		_aGovindarajulu, Nalini _eauthor
245	1	0	_aApplication of demand chain initiatives to small businesses : _bkey findings from the Indian context _cby Nalin Govindarajulu
264			_aNew Dehli : _bSage ; _c©2005.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_vVolume 14, number 2
520			_aSmall and medium enterprises (SMEs) continue to contribute to economic growth in the US. While several SMEs operate in the demand chain, little research exists on how these businesses compete in this chain. Specifically, what are the capabilities of SMEs that can add not only customer value, but also ensure their survival in the demand chain? In addition, what are the challenges that they face? This paper provides an exploratory, qualitative study of these issues. Two SMEs in southern India were interviewed. In addition, directions for future research and implications for managers are provided.
650			_aDemand chain initiatives _zIndia
856			_uhttps://doi.org/10.1177/097135570501500102
942			_2lcc _cJA
999			_c164082 _d164082