000			01906nam a22002897a 4500
003			ZW-GwMSU
005			20240318135809.0
008			240228b |||||||| |||| 00| 0 eng d
020			_a9781529731989
040			_arda _bEnglish _erda _cMSULIB
050			_aHF5415.1265 TUT
100	1		_aTuten, Tracy L _eauthor.
245	1	0	_aSocial media marketing / _ccreated by Tracy L. Tuten.
250			_aFourth edition
264		1	_bSAGE Publishing, _c2020.
300			_axiii, 466 pages : _billustrations (colored) ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index
505			_aThe social media environment Social consumers Network structure and group influences in social media Social media marketing strategy Tactical planning and execution Social community Social publishing Social entertainment Social commerce Social media analytics Social media metrics The case zone
520			_a"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
650		0	_aBusiness and Management
650		0	_aInternet advertising
650		0	_aInternet marketing
942			_2lcc _cB
999			_c163883 _d163883