000 | 01463nam a2200373 4500 | ||
---|---|---|---|
003 | ZW-GwMSU | ||
005 | 20241009094421.0 | ||
008 | 240305b |||||||| |||| 00| 0 eng d | ||
020 | _a9781473948280 | ||
020 | _a1473948282 (pbk.) | ||
040 |
_arda _bEnglish _erda _cMSULIB |
||
050 | 0 | 0 | _aGT3405 RAJ |
100 | 1 |
_aRaj, Razaq, _eauthor. |
|
245 | 1 | 0 |
_aEvents management : _bprinciples & practice / _ccreated by Razaq Raj, Paul Walters & Tahir Rashid. |
250 | _aThird edition. | ||
264 | 1 |
_aLos Angeles : _bSAGE, _c2017 |
|
264 | 4 | _c©2017 | |
300 |
_avi, 436 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_2rdacarrier _avolume _bnc |
||
500 | _aPrevious edition: 2013. | ||
500 | _aIncludes access to companion website. | ||
504 | _aIncludes bibliographical references (pages 416-428) and index. | ||
520 | _aGuiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies. | ||
650 | 0 |
_aSpecial events _xManagement. |
|
650 | 0 |
_aSpecial events _xManagement. _2fast |
|
650 | 0 | _aEvent-Marketing | |
650 | 0 | _aMarketing | |
650 | 0 | _aCustoms and Folklore. | |
700 | 1 |
_aWalters, Paul, _eauthor. |
|
700 | 1 |
_aRashid, Tahir, _eauthor. |
|
942 |
_2lcc _cB |
||
999 |
_c163855 _d163855 |