000 01463nam a2200373 4500
003 ZW-GwMSU
005 20241009094421.0
008 240305b |||||||| |||| 00| 0 eng d
020 _a9781473948280
020 _a1473948282 (pbk.)
040 _arda
_bEnglish
_erda
_cMSULIB
050 0 0 _aGT3405 RAJ
100 1 _aRaj, Razaq,
_eauthor.
245 1 0 _aEvents management :
_bprinciples & practice /
_ccreated by Razaq Raj, Paul Walters & Tahir Rashid.
250 _aThird edition.
264 1 _aLos Angeles :
_bSAGE,
_c2017
264 4 _c©2017
300 _avi, 436 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _2rdacarrier
_avolume
_bnc
500 _aPrevious edition: 2013.
500 _aIncludes access to companion website.
504 _aIncludes bibliographical references (pages 416-428) and index.
520 _aGuiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies.
650 0 _aSpecial events
_xManagement.
650 0 _aSpecial events
_xManagement.
_2fast
650 0 _aEvent-Marketing
650 0 _aMarketing
650 0 _aCustoms and Folklore.
700 1 _aWalters, Paul,
_eauthor.
700 1 _aRashid, Tahir,
_eauthor.
942 _2lcc
_cB
999 _c163855
_d163855