| 000 | 01568nam a22003495i 4500 | ||
|---|---|---|---|
| 001 | 22146775 | ||
| 003 | ZW-GwMSU | ||
| 005 | 20240227124802.0 | ||
| 008 | 210722s2022 cau 000 0 eng | ||
| 010 | _a2021943732 | ||
| 020 | _a9781529742787 | ||
| 020 | _a9781529742794 | ||
| 020 | _z9781529788419 | ||
| 020 | _z9781529786439 | ||
| 020 | _z9781529784459 | ||
| 040 |
_arda _bEnglish _erda _cMSULIB |
||
| 050 | 0 | 0 | _aHF5415.1265 HAN |
| 100 | 1 |
_aHanlon, Annmarie _eauthor. |
|
| 245 | 1 | 4 |
_aThe digital marketing planner : _byour step-by-step guide / _ccreated by Annmarie Hanlon. |
| 264 | 1 |
_bSAGE Publications, _c2022 |
|
| 264 | 4 | _c©2022 | |
| 300 |
_a154 pages : _billustrations : _c22 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | _aIntroduction The 8 steps in creating a digital marketing plan Step 1. Assess the background Step 2. Analyse the audience Step 3. Create a digital marketing strategy Step 4. Construct the objectives Step 5. Justify the resources Step 6. Build the action plan Step 7. Evaluate the plan Step 8. Present the plan Checklist References Scribble space | ||
| 520 | _a"A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work"-- | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aInternet marketing Handbooks, manuals, etc | |
| 942 |
_2lcc _cB |
||
| 999 |
_c163820 _d163820 |
||