000			01822nam a22003377a 4500
003			ZW-GwMSU
005			20230704142636.0
008			230630b |||||||| |||| 00| 0 eng d
020			_a9781292360867
040			_arda _bEnglish _erda _cMSULIB
050	0	0	_aHF5415.2 KEY
100	1		_aBendle, Neil T., _eauthor.
245	1	0	_aKey marketing metrics : _bthe 50+ metrics every manager needs to know / _ccreated by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
250			_aThird edition.
264		1	_bPearson, _c2021.
300			_axlv, 478 pages: _c23 cm
336			_atext _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aFirst edition entered under: Marketing metrics. 2006.
504			_aIncludes bibliographical references and index.
520			_aMeasure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity
650		0	_aMarketing research.
650		0	_aMarketing _xMathematical models.
700	1		_aBendle Neil T. _eauthor
700	1		_aFarris Paul W. _eauthor
700	1		_aPfeifer Phillip E. _eauthor
700	1		_aReibstein David J. _eauthor
776	0	8	_iOnline version: _aBendle, Neil T., _tKey marketing metrics _bThird edition. _dNew York : Pearson, 2021. _z9781292360874 _w(DLC) 2020054745
942			_2lcc _cB
999			_c162830 _d162830