| 000 | 01089nam a2200301 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20230504151528.0 | ||
| 008 | 230504b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780749441326 | ||
| 040 |
_bEnglish _cMSULIB _erda |
||
| 050 | 0 | 0 | _aHF5438.8.K48 MIL |
| 100 | 1 |
_aMiller, Robert B. _eauthor |
|
| 245 | 1 | 0 |
_aSuccessful large account management : _bhow to hold on to your most important customers and turn them into long-term assets / _ccreated by Robert B. Miller, Stephen E. Heiman and Miller Heiman, |
| 250 | _aSecond edition | ||
| 264 | 1 |
_bKogan Page, _c2004 |
|
| 300 |
_axv, 204 pages : _billustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes index | ||
| 520 | _aThe book that shows how to keep your most important customers... | ||
| 650 | 0 |
_aMarketing _xKey accounts |
|
| 650 | 0 | _aMarket segmentation | |
| 650 | 0 |
_aSelling _xKey accounts |
|
| 700 | 1 |
_aHeiman, Stephen E. _eauthor |
|
| 700 | 1 |
_aMiller, Heiman _eauthor |
|
| 942 |
_2lcc _cB |
||
| 999 |
_c161984 _d161984 |
||