000			01904nam a22002657a 4500
003			ZW-GwMSU
005			20230406084936.0
008			230406b |||||||| |||| 00| 0 eng d
020			_a9780957174207
040			_arda _bEnglish _cMSULIB _erda
050			_aHF6161.L35 SMI
100	1		_aSmith Shireen _eauthor
245	1	0	_aLegally branded / _ccreated by Shireen Smith
264			_bAzrights Media Limited _c2012.
300			_a290 pages; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505			_a1. You don't need to be big to be a brand; 2. Seven crucial points to know about trade marks and brands; 3. Planning your naming and brand strategy; 4. Understanding the role of keywords, domain names and SEO in online branding; 5. How to own the copyright in your logo or other designs and avoid the myths and misinformation; 6. What you always wanted to know about commissioning a website but didn't know who to ask; 7. Copyright in the 'cloud' how the internet impacts on copyright; 8. How intellectual property law protects your ideas; 9. Ways to build your brand on social media without risking your reputation; 10. Navigating the minefield of changing laws when doing business online; 11. Essential points to know before licensing your products and services; 12. Securing your brand assets through trade mark registration; 13. How to use your trade marks to safeguard your brand; 14. Why a social media policy may be the best way to help your staff; 15. Infringement of intellectual property: what's involved in litigation and how to avoid it; 16. Domain registration and disputes: how to beat the cybersquatters and retrieve domains in disputes
650		0	_aMarketing _xLaw and legislation
650		0	_aAdvertising _xLawyers
650		0	_aLabels
650		0	_aLabels _xLaw and legislation
942			_2lcc _cB
999			_c161618 _d161618