000			02152nam a22002417a 4500
003			ZW-GwMSU
005			20221111114127.0
008			221111b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100			_aPompe, Vincent _eauthor
245			_a Moral Entrepreneurship: Resource Based Ethics _ccreated by Vincent Pompe
264			_aNetherlands _bSpringerlink _c2012
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_vVolume , number ,
520			_ahis article studies the role of entrepreneurship in business ethics and promotes a resource-based ethics. The need for and usefulness of this form of ethics emerge from an analysis of contemporary business ethics that appears to be inefcacious and from a moral business practice formed out of the relationship between the veal calf industry of the VanDrie Group and the Dutch Society for the Protection of Animals (DSPA) in their development and implementation of a Welfare Hallmark for calves. Both organizations created jointly a new meat segment in the market by trust-building and partnership. The relationship shows a remodeling of capabilities of both organizations in the light of co-creation of values. The VanDrie Group established an effectuation of moral goals by being socially sensitive and resource-minded. The DSPA created openings for dialogue by being pragmatic in its ideals. Philosophically, this article sketches a resource-based ethics with Deweyan concepts as end-in-view and transactionality of means and ends. Both organizations show in their entrepreneurship the ability to create, what is called Room for Maneuver by exploring, socializing, individualizing, and growing. By maneuvering they set off a form of co-evolution between business and ethics. This article demonstrates what actual moral entrepreneurship can do in bringing about moral change by combining effectively social, policy, norm, and economic related values.
650			_aBusiness and society
650			_aMoral values
650			_aAnimal welfare
856			_uDOI 10.1007/s10806-012-9383-1
942			_2lcc _cJA
999			_c160358 _d160358