000			01653nam a22002297a 4500
003			ZW-GwMSU
005			20221028122859.0
008			221028b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100			_aFletcher Adrienne _eauthor
245			_aCurrent social media uses and evaluations in American museums _ccreated by Adrienne Fletcher and Moon J. Lee
264			_aFlorida _bRoutledge _c2012
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_vVolume , number ,
520			_aThe purpose of this study was to investigate how American museums are currently using social media. We assessed which social media sites are being used, to what purpose, and how this use is being evaluated. To determine which museums are using social media to increase participant engagement toward relationship maintenance, we collected 315 online surveys among American museums, and conducted nine in-depth interviews with professionals currently working with social media. Results indicate that American museum professionals believe becoming involved with social media is important. Museums are still mostly involved with one-way communication strategies using Facebook and Twitter to focus on event listing, reminders, and reaching larger or newer audiences by increasing the number of fans and promotional messaging. There is some evidence to suggest museums are trying to increase their use of social media for multi-way communication strategies.
650			_aAmerican museums
650			_asocial media management
650			_aevaluations in museums
942			_2lcc _cJA
999			_c159926 _d159926