000 01836nam a22002297a 4500
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040 _aMSU
_cMSU
_erda
100 _aPavlou, Victoria
_eauthor
245 _aThe educational potential of museum websites: building an instrument for assessing pre-service teachers' views
_ccreated by Victoria Pavlou
264 _aRoutledge
_bNicosia
_c2012
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _vVolume , number ,
520 _aThe Internet offers museums a pervasive new channel for communication with different groups of audiences. Teachers are an audience who museums need to reach as they are in a position to influence children's knowledge of, and attitudes towards, their collections. This article introduces a new instrument, the evaluation of museum websites (EMW) scale, which assesses pre-service, primary school teachers' attitudes towards museum websites. The EMW scale contains four subscales: home page, navigation, content and communication. Forty-five pre-service primary school teachers in Cyprus, who were familiar with museum education issues, made 349 evaluations of 12 museum websites. Exploratory factor analysis was used to validate the EMW scale. Internal consistency reliability was found to be high. The findings indicate that the experience gained by visits to museum websites significantly influences the participants' intentions to revisit websites for personal and professional purposes, and to visit the museums themselves. The EMW scale can be used to build a database for understanding educators' needs of museum websites.
650 _awebsite evaluation
650 _aEMW scale
650 _amuseums
942 _2lcc
_cJA
999 _c159916
_d159916