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040 _cMSULIB
_drda
_bEnglish
_erda
050 0 0 _aBF637.P4 ORD
245 1 4 _aThe Order of presentation in persuasion,
_cby Carl I. Hovland [and others]
260 _aNew Haven:
_bPublished for the Institute of Human Relations [by] Yale University Press,
_c1957.
300 _ax, 192 pages.
_btables.
_c22 cm.
440 0 _aYale studies in attitude and communication,
_vv. 1
504 _aIncludes bibliographical references page 190-192.
650 0 _aPersuasion (Psychology)
650 0 _aPersuasion (Rhetoric)
700 1 _aHovland, Carl Iver,
_d1912-
942 _2lcc
_cB
999 _c159791
_d159791