000			02386nam a22002897a 4500
003			ZW-GwMSU
005			20220406101030.0
008			220406b |||||||| |||| 00| 0 eng d
020			_a9781844894147
040			_arda _beng _cMSULIB _erda
050			_aHF1118 SUR
100	1		_aMalcolm Surridge _eauthor.
245	1	0	_aAQA GCSE business studies textbook _ccreated by Malcolm Surridge and Andrew Gillespie
264			_bHodder Education, _c©2009.
300			_aix, 262 pages; _bcoloured illustrations, _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliography and index.
505			_aUnit 1 Setting up a Business Chapter 1 Starting a business Starting a business enterprise Setting business objectives Business planning Choosing the appropriate legal structure for the business Choosing the location of the business Chapter 2 Marketing Conducting market research with limited budgets Using the marketing mix Chapter 3 Finance Finance and support for a small business Financial terms and simple calculations Using cash flow Chapter 4 People in businesses Recruiting Motivating staff Protecting staff through understanding legislation Chapter 5 Operations management Production methods for manufacturing and providing a service Customer service Unit 2 Growing as a Business Chapter 6 The business organisation Expanding a business Choosing the right legal structure for the business Changing business aims and objectives Choosing the best location Chapter 7 Marketing The marketing mix: product Using the marketing mix: price Using the marketing mix: promotion Using the marketing mix: place Chapter 8 Finance Finance for large businesses Profit and loss accounts and balance sheets Chapter 9 People in businesses Reorganising organisational charts and management hierarchies Recruitment and retention of staff Chapter 10 Operations management Production methods for growing businesses Recognising challenges of growth Maintaining quality assurance in growing businesses Unit 3 Investigating Businesses
520			_aFocused on exam success this textbook has been written for students aiming at grades A*-C.
650			_aBusiness education.
650			_aBusiness _xExaminations.
650			_aBusiness.
700	1		_aGillspie Andrew _eauthor.
942			_2lcc _cB
999			_c158987 _d158987