| 000 | 00665nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20210524104423.0 | ||
| 008 | 210524b |||||||| |||| 00| 0 eng d | ||
| 022 | _a0965-254X | ||
| 040 |
_aMSU _cMSU _erda |
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| 100 | 1 |
_aSimmons,John _eauthor |
|
| 245 | 1 | 0 |
_aGuinness and the role of strategic storytelling/ _cJohn Simmons |
| 264 |
_aAbindon: _bRoutledge Taylor and Francis, _c2006. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 440 |
_aJournal of strategic marketing _vVolume 14 , number 1 , |
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| 856 | _uhttps://doi.org/10.1080/09652540500369068 | ||
| 942 |
_2lcc _cJA |
||
| 999 |
_c157371 _d157371 |
||