000			01925nam a22002417a 4500
003			ZW-GwMSU
005			20210521100639.0
008			210521b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aSaarijarvi, Hannu. _eauthor
245	1	4	_aThe mechanisms of value co-creation _ccreated by Hannu Saarijärvi
264			_aAbingdon _bTaylor and Francis _c2012
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 20, number 5,
520			_aFacilitated by a wide array of technological advancements, interaction between customers and companies is taking new forms and shapes that go beyond traditional exchange. Companies are no longer perceived as sole goods providers, nor customers regarded merely as sources of money. Thus, both companies and customers are initiating new ways to support each others' value creation, that is, new value co-creation mechanisms are developed. This evolution has provided companies with a strategic impetus to reconsider their customers' roles in current business practices – a central characteristic of the contemporary discussion on value co-creation. However, not all companies necessarily benefit from value co-creation, which makes it even more important for them to carefully assess the opportunities that it entails. Thus, the purpose of this paper is to examine the strategic implications of the mechanisms of value co-creation. This is achieved through investigating the possibilities of different value co-creation mechanisms from the perspectives of economic, functional, emotional, and symbolic customer value propositions.
650	4		_aValue co-creation
650	4		_aEconomic customer value proposition
650	4		_aFunctional customer value proposition
856			_uhttps://doi.org/10.1080/0965254X.2012.671339
942			_2lcc _cJA
999			_c157330 _d157330