000			02001nam a22002417a 4500
003			ZW-GwMSU
005			20210520093407.0
008			210520b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aSrivastava, Vibhava _eauthor
245	1	0	_aValue creation through relationship closeness / _ccreated by Vibhava Srivastava and Tripti Singh
264			_aAbingdon: _bTaylor and Francis, _c2010-
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 18 , number 1 ,
520			_aGlobalization and technological innovation are creating dynamic networks or chains of interconnected players, often known as value delivery networks or supply chains, in which a firm, whether manufacturing or service, holds the key to creating and delivering value in the form of offerings to the customers. This idea of value creation and exchange is the foundation stone of relationship marketing and it is considered successful when closeness is said to have been established in the relationship which subsequently leads toward the achievement of objectives. In order to study and understand the creation of value through relationship closeness in a value delivery network particularly at the backward end, a literature review is conducted. A framework is further developed with the help of Interpretive Structural Modeling (ISM), which signifies the antecedents and consequences of relationship closeness between a focal firm and its suppliers. The paper utilizes this methodology to understand the aforesaid phenomenon with the help of identified variables in a structured manner. In the final section, we discuss the theoretical and managerial implications of our study.
650	0	4	_aRelationship marketing _xCustomer value
650	0	4	_aValue delievery network _xISM
700			_aSingh, Ttipti _eauthor
856			_uhttps://doi.org/10.1080/09652540903511274
942			_2lcc _cJA
999			_c157300 _d157300