000			01664nam a22002537a 4500
003			ZW-GwMSU
005			20210518104004.0
008			210518b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aMeyer, Matthias. _eauthor
245	1	0	_aIntegration of customer relationship management: _bstatus quo and implications for research and practice _ccreated by Matthias Meyer and Lutz M. Kolbe
264			_aAbingdon _bTaylor and Francis _c2005
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 13, number 3,
520			_aThis paper assesses the state‐of‐the‐art research on CRM integration. After introducing the concepts of customer relationship management (CRM) and integration, it argues that CRM integration is vital to corporate performance on the project or enterprise level. Based on results of own and third‐party market studies as well as on a systematic literature review of selected papers in top journals spanning five disciplines, it shows that research has mainly been confined to the specifics of those domains. Interestingly, applicable theories of the firm are not widely employed as a foundation from which to explain CRM integration. This paper identifies research gaps for researchers and practitioners alike and suggests areas that need further consideration in future.
650	4		_aCustomer relationship management
650	4		_aIntegration
650	4		_aTheories of the firm
700			_aKolbe, Lutz M. _eauthor
856			_uhttps://doi.org/10.1080/09652540500171357
942			_2lcc _cJA
999			_c157244 _d157244