000			02181nam a22002657a 4500
003			ZW-GwMSU
005			20210517143615.0
008			210517b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aLertpachin, Chaiyutha. _eauthor
245	1	4	_aThe effect of marketing focus, innovation and learning organization on the building of competitive advantages: _bempirical evidence from ISO 9000 certified companies _ccreated by Chaiyutha Lertpachin, Boonthawan Wingwon and Thanakorn Noithonglek
264			_aAbingdon _bTaylor and Francis _c2013
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 21, number 4,
520			_aThe purpose of this research was to study the opinion level of marketing focus, innovation, learning organization and competitive advantages, including the study of direct and indirect effect factors toward competitive advantages of ISO 9000 certified companies. The sampling group was 168 ISO certified companies. It was survey research with a questionnaire as the research tool using descriptive statistics to locate frequency, mean, standard deviation and inferential statistics with a structural equation model of PLS Graph technique. The research outcomes revealed that the majority of respondents were male in gender, with an average age of 31–40 years, an undergraduate educational level, business in Amnardcharoen province, with business experiences of 7–10 years, and with services business. Respondents valued innovation the most, followed by marketing focus, a learning organization and competitive advantages. The marketing focus factor had direct effect and total effect toward the innovation factor as the most important factor, followed by the learning organization, which had a direct effect toward the competitive advantages.
650	4		_aMarketing focus
650	4		_aInnovation
650	4		_aLearning organization
700			_aWingwon, Boonthawan. _eauthor
700			_aNoithonglek, Thanakorn. _eauthor
856			_uhttps://doi.org/10.1080/0965254X.2013.790469
942			_2lcc _cJA
999			_c157235 _d157235