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003			ZW-GwMSU
005			20210513124530.0
008			210513b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aMeunier-Kenneth Le. _eauthor,
245			_aCollaboration between sales and marketing, market orientation and business performance in business-to-business organisations _ccreated by Kenneth Le Meunier-FitzHugh and Nikala Lane.
264			_aAbingdon _bTaylor and Francis _c2009
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 17, number 3 and 4
520			_aThe study considers whether improving collaboration between sales and marketing may provide benefits to organisations through greater market orientation and improved business performance. The influence of market intelligence systems and management attitudes towards coordination on market orientation and collaboration between sales and marketing are also explored. The study was carried out through a survey of senior executives in large, UK, business-to-business organisations from a number of industries and the results indicate that there is an interrelationship between market intelligence systems, management attitude towards coordination, and collaboration between sales and marketing. The results also confirm that collaboration between sales and marketing has a positive and significant impact on both market orientation and business performance.
650	4		_aCollaboration
650	4		_aSales and marketing
650	4		_aMarket orientation and business performance
700	1		_aLane, Nikala. _eauthor
856			_uhttps://doi.org/10.1080/09652540903064860
942			_2lcc _cJA
999			_c157198 _d157198