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040			_aMSU _cMSU _erda
100	1		_aKaura, Vinita _eauthor
245	1	0	_aCustomer perception of service quality and percieved price and Fairness: a comparison between public and new private sector banks / _ccreated by Vinita Kaura, Chalasani, S , Prasad Durga and Sharma, Sourabh
264			_aAbingdon: _bTaylor and Francis, _c2013-
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 21, number 6 ,
520			_aThis study examines the difference between public sector and new private sector banks with reference to service quality and perceived price and fairness. Dimensions of service quality are tangibility, information technology and human behavior. A cross-sectional research project on 445 retail banking customers through a structured questionnaire was conducted. The population of the study is valued retail urban customers of public and new private sector banks in Rajasthan, who frequently visit bank premises for transactions, have accounts in at least two banks and have availed of at least one IT-based service. Results reveal that new private sector bank customers' mean score is found more than public sector bank customers' for service quality dimensions. For perceived price and fairness public sector bank customers' mean score is found to be more than new private sector bank customers'. This study explains the difference of service quality and perceived price and fairness between public and new private sector banks. It also identifies underlying reasons for these differences to understand the finer nuances of the Indian banking sector.
650	0	4	_aService quality _xTangibility
650	0	4	_aInformation technology _xHuman behaviour
650	0	4	_aPercieved price and fairness
700	1		_aDurga, Chalasani S _eauthor
700	1		_aSharma, Sourabh _eauthor
856			_uhttps://doi.org/10.1080/0965254X.2013.804859
942			_2lcc _cJA
999			_c157181 _d157181