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003			ZW-GwMSU
005			20210511162208.0
008			210511b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aVan der Rest, Jean-Pierre _eauthor
245	1	2	_aA resource advantage perspective on pricing: shifting the focus from ends to means-end in pricing research? / _cJean- Pierre van der Rest and Angela Roper
264			_aAbingdon: _bTaylor and Francis, _c2013-
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 21, number 6,
520			_aThis paper contributes to a long-lasting debate between practitioners who argue that academia is unable to understand what pricing is all about and academics who criticize practitioner pricing approaches for lacking rigor or rationality. The paper conceptualizes a resource-advantage (R-A) perspective on pricing by drawing on the R-A theory of competition. After a review of R-A theory, the paper integrates the price discretion concept and pricing as a spanning competence by introducing a separation between resources that create and resources that extract value, thereby expanding R-A theory to pricing. The perspective aims to shed light on how the process of competition helps organizations to learn/benefit from pricing capabilities. The research shifts the focus of pricing research from an equilibrium-based static view to a dynamic, disequilibrium-provoking pricing competence. In this way, it draws attention to what is perhaps most relevant to pricing in practice: the actual means necessary to determine price.
650	0	4	_aPricing _xCapability
650	0	4	_aCompetition _xFirm
650	0	4	_aResource advantage
700	1		_a Roper Angela _eauthor
856			_uhttps://doi.org/10.1080/0965254X.2013.804856
942			_2lcc _cJA
999			_c157155 _d157155