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003			ZW-GwMSU
005			20210511092818.0
008			210511b |||||||| |||| 00| 0 eng d
022			_a0965-254X
040			_aMSU _cMSU _erda
100	1		_aTurner, Colin _eauthor
245	1	0	_aCombating commoditisation in service provision: _bEvidence from the UK telecommunications market/ _cColin Turner
264			_aAbingdon: _bRoutledge Taylor and Francis, _c2009.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of strategic marketing _vVolume 17 , number 6 ,
520			_aThis article examines the strategic responses to the process of commoditisation in service provision and proposes a framework to analyse the potential options that are available to businesses that face such conditions. This framework is based upon a contingency approach to strategy formation which works on the basis that if firms are subject to the same environmental pressures then the same strategic responses are possible. The framework assesses the move towards the provision of solutions where the firm seeks to generate a differential between the generic (commodity) and the offered product through higher degrees of customer intimacy. This proposition is then explored through a multiple case analysis of the UK's alternative telecommunications network operators. In this sector, there is evidence of a shift towards offering solutions though it is clear that the full effects of commoditisation have yet to work their way fully through the industry
650	4		_aCommoditisation
650	4		_aSolutions
650	4		_aTelecommunications
856			_uhttps://doi.org/10.1080/09652540903371687
942			_2lcc _cJA
999			_c157117 _d157117