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008			210510b |||||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aZhao, Yanhui. _eauthor
245			_aThe impact of relation specific investment _ccreated by
264			_aAbingdon _bTaylor and Francis _c2011
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of Strategic Marketing _vVolume 19, number 1,
520			_aThis study attempts to uncover the mechanisms underlying the impact of relation-specific investment (RSI) on channel relationship performance. We distinguish between property-based RSI and knowledge-based RSI, which are argued to rely on different mediating paths to facilitate relationship performance. Specifically, property-based RSI stimulates formal contract, whereas knowledge-based RSI generates relational trust and relationship learning. However, relational trust exerts an adverse influence on the effectiveness of relationship learning. Results from an empirical study conducted in the context of China's marketing channel basically support the proposed model. Practically, this study suggests that in China's current marketing channels, channel members should prioritize knowledge-based RSI when making RSI into channels and pay special attention to relational trust cultivated by RSI
650	4		_aProperty-based RSI
650	4		_aKnowledge-based RSI
650	4		_aFormal contract
700			_aWang, Guocai. _eauthor
856			_uhttps://doi.org/10.1080/0965254X.2010.537763
942			_2lcc _cJA
999			_c157101 _d157101