000			02082nam a22002657a 4500
003			ZW-GwMSU
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008			210510b |||||||| |||| 00| 0 eng d
022			_a0965-254X
040			_aMSU _cMSU _erda
100	1		_aXie Yi _eauthor
245	1		_aHow do corporate association influence customer relationship? _bThe effects of different types of trust/ _cYi Xie
264			_aAbingdon: _bRoutledge Taylor and Francis, _c2011.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aJournal of strategic marketing _vVolume 19 , number 5 ,
520			_aThis study uses the term of corporate associations to represent all the information that a person holds toward a specific firm, and differentiates two key sub-dimensions of corporate ability associations (CAA) (i.e. product quality and innovative ability) and corporate social responsibility associations (CSRA) (i.e. philanthropic responsibility and ethical responsibility). Further, a conceptual model is proposed to investigate how these associations enhance customer relationship strength through different aspects of trust. According to distinct sources, this study examines competence-based trust, benevolence-based trust, and identity-based trust. A survey on young consumers is conducted focusing on corporate brands providing electronic products in China. Results support most hypotheses. Specifically, CAA can enhance competence-based and benevolence-based trust while having no influence on identity-based trust. CSRA affects relationship strength mainly through non-competence-based trust. Three categories of trust all contribute to enhancing the company–customer relationship, and interestingly identity-based trust is the most effective driver of relationship strength.
650	4		_aCorporate ability associations
650	4		_aCorporate social responsibility associations
650	4		_aTrust
700	1		_aPeng, Siqing _eauthor
856			_uhttps://doi.org/10.1080/0965254X.2011.565882
942			_2lcc _cJA
999			_c157092 _d157092