| 000 | 01119cam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20210505090328.0 | ||
| 008 | 150928s2017 cau b 001 0 eng | ||
| 020 | _a9781506315386 | ||
| 040 |
_bEnglish _cMSULIB _erda |
||
| 050 | _aHF5823 ALT | ||
| 100 | 1 |
_aAltstiel, Tom, _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, design / _ccreated by Tom Altstiel and Jean Grow. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_bSage, _c2017. |
|
| 264 | 4 | _c©2017 | |
| 300 |
_a463 pages: _billustrations (some coloured); _c28 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aNew edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aBusiness and management. | |
| 700 | 1 |
_aGrow, Jean, _eauthor. |
|
| 942 |
_2lcc _cB |
||
| 999 |
_c156950 _d156950 |
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