000 02212nam a22002537a 4500
003 ZW-GwMSU
005 20210324110140.0
008 210324b ||||| |||| 00| 0 eng d
022 _a0959-3969
040 _aMSU
_cMSU
_erda
100 1 _aSarpila Gary
_eauthor
245 1 0 _aAppearance-related consumption among dating, cohabiting and married consumers:
_b a comparison between men and women/
_cOuti Sarpila
264 _aOxfordshire:
_bTaylor and Francis,
_c2013.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 _aThe International Review of Retail, Distribution and Consumer Research
_vVolume23 , number 1 ,
520 _aThis article aims to investigate to what extent dating/cohabiting/married men and women buy their partner different kinds of products and services related to appearance (clothing, footwear, jewellery/watches, make-up, skin care products, hair care products, perfumes/fragrances, hairdresser services and cosmetician services). A total of 685 Finns (344 men and 341 women) aged 15–64 years with a spouse or dating partner completed a nationally representative mail survey. The findings indicate that the proportion of women who buy their spouse/dating partner clothing, skin or hair care products on a regular basis is considerable. Men who had purchased their spouse/dating partner some of the surveyed products or services did so once or twice a year. Age, type of relationship, income and respondent's personal buying frequency were associated with the likelihood of buying spouse/dating partner different products related to appearance. This trend was particularly prevalent among women. The findings suggest that marketers and retailers of appearance-related products should pay more attention to the role of women as purchasers of their husband's/partner's clothing and grooming products, and the importance of age, type of relationship, income and respondent's personal buying frequency in explaining this type of consumption.
650 0 _aConsumer behaviour
650 0 _aClothing
650 0 _aPersonal care
856 _uhttps://doi.org/10.1080/09593969.2012.711257
942 _2lcc
_cJA
999 _c156317
_d156317