000			01806nam a22002777a 4500
003			ZW-GwMSU
005			20210324095015.0
008			210324b ||||| |||| 00| 0 eng d
040			_aMSU _cMSU _erda
100	1		_aSaura-Gil Irene _eauthor
245	1	0	_aRetail brand equity:a model based on its dimensions and effects / _cCreated by Irene Gil-Saura
264			_aOxfordshire: _bTaylor and Francis, _c2013.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_aThe international review of retail,distribution and consumer research _vVolume 23 , number 2 ,
520			_aBrand equity has been recognized as a key variable in both the academic and professional literature. This article aims to deepen the nature of the retailer equity construct and identify the variables that contribute to its formation, proposing an integrative model based on their dimensions and effects. From an empirical perspective, a survey is carried out with 300 consumers in three retailer categories, in order to analyze the relationships of the model. Due to the formative nature of two of the constructs, the analysis is developed through the partial least squares technique. From the analysis of the results, the importance of store image, perceived store value, and store awareness are seen as retailer equity dimensions. Additionally, this study confirms the relationship between retailer equity and the satisfaction–loyalty chain of effects
650	0		_aRetail brand equity
650	0		_aStore image
650	0		_aSatisfaction
700	1		_aMolina, Maria E. _eauthor
700	1		_aZapata-Corraliza Amparo _eauthor
700	1		_aMichel Geraldine. _eauthor
856			_uhttps://doi.org/10.1080/09593969.2012.746716
942			_2lcc _cJA
999			_c156307 _d156307