000			01862nam a22002897a 4500
003			ZW-GwMSU
005			20201215101548.0
008			201215b ||||| |||| 00| 0 eng d
020			_a0077073495
020			_a9780077073497
040			_bEnglish _cMSU _erda
041			_aeng
100			_aSt.Maur, Suzan _eauthor
245			_aWriting your own scripts and speeches for corporate television, audio-visual and live presentations _ccreated by Suzan St.Maur
260			_aLondon _bMcGraw-Hill Book Company _c1991
300			_a256 pages
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2mediacarrier _avolume _bnc
504			_aIncludes index
520			_aThe scripting of live presentations and speeches creates considerable anxiety among the majority of managers and senior executives who know little of speechwriting techniques. Yet these people must write and deliver frequent presentations as effectively as possible to their staff, executive board and shareholders. This comprehensive book covers a wide range of topics including a training programme, interviews, writing for spoken speech and excerpts from real life scripts. By incorporating both the theory and practical elements of scriptwriting, Suzan St Maur shows the non-specialist how to write good, creative scripts and how to communicate them cost-effectively and successfully. A feature of the book is the coverage of scripts for AV. Suzan St Maur emphasises that of all the processes needed in the creation of good audio visual communications, the script is universally seen as the most crucial, in fact in video and AV it is the foundation on which an entire production is built.
650			_aSpeechwriting
650			_aVideo authorship
650			_aBusiness presentation
650			_aIndustrial television _xAuthorship
942			_2lcc _cB
999			_c155976 _d155976