000			02111nam a22002777a 4500
999			_c154378 _d154378
003			ZW-GwMSU
005			20200917150650.0
008			200824b ||||| |||| 00| 0 eng d
020			_a9780857027672 (pbk.)
040			_bEnglish _cMSU _erda
041			_aeng
050	0	0	_aHF5415.2 BEL
100	1		_aBelk, Russell W. _eAuthor
245	1	0	_aQualitative consumer & marketing research / _ccreated by Russell Belk, Eileen Fischer and Robert V Kozinets
260			_aLondon _bSage _c2013
300			_a234 pages _billustrations _c25 cm
504			_aIncludes bibliographical references and index.
505	0		_aGetting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts.
520			_a"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."
650		0	_aMarketing research
650		0	_aConsumers _xResearch
650		0	_aQualitative research
700	1		_aFischer, Eileen _d1959- _eAuthor
700	1		_aKozinets, Robert V. _d1964- _eAuthor
942			_2lcc _cB