000 01739nam a22002657a 4500
999 _c154376
_d154376
003 ZW-GwMSU
005 20200902092210.0
008 200824b ||||| |||| 00| 0 eng d
020 _a9781409443124 (pbk.)
040 _cMSU
_beng
_erda
041 _aeng
050 0 0 _aHD69.P75 HAR
100 1 _aHarrin, Elizabeth
_eAuthor
245 1 0 _aCustomer-centric project management
_ccreated by Elizabeth Harrin and Phil Peplow
260 _aFarnham
_bGower
_c2012
300 _a115 pages
_billustrations
_c24 cm
490 0 _aAdvances in project management
504 _aIncludes bibliographical references and index.
505 0 _aIntroducing a customer-centric process -- Why customers count -- Why collaborative project management is not enough -- Measuring project performance -- Customer centricity in practice: a case study -- Customer centricity in a project environment -- Refining your customer-centric approach -- Implementing exceed -- Moving forward with customer-centric project management.
520 _aThere has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance
650 0 _aProject management.
650 0 _aCustomer relations
700 1 _aPeplow, Phil
_eAuthor
942 _2lcc
_cB