| 000 | 00901nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20201216125853.0 | ||
| 008 | 200722b ||||| |||| 00| 0 eng d | ||
| 040 |
_aMSU _cMSU _erda |
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| 100 | 1 |
_aMUKARAKATE, Memory. _eSupervisor |
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| 245 | 1 |
_aThe effectiveness of promotional strategies in influencing consumer behavior in alcoholic beverage manufacturing sector/ _cMemory Mukarakate |
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| 260 |
_aGweru: _bMidlands State University, _c2018 |
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| 300 |
_a69 leaves _billustrations |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 500 | _aMaster of Commerce in Strategic Management and Corporate Governance | ||
| 504 | _aIncludes bibliography | ||
| 650 | 0 |
_aMarketing management _xConsumer behavior _xAlcoholic beverage sector |
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| 650 | 0 |
_aStrategic planning _xAlcoholic beverage sector |
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| 942 |
_2lcc _cD |
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| 999 |
_c153731 _d153731 |
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