| 000 | 02283nam a22002897a 4500 | ||
|---|---|---|---|
| 999 |
_c153141 _d153141 |
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| 003 | ZW-GwMSU | ||
| 005 | 20200714153655.0 | ||
| 008 | 200708b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780857020857 | ||
| 040 |
_bEnglish _cMSU _erda |
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| 041 | _aeng | ||
| 050 | _aHF3497 SUD | ||
| 100 |
_aSuder, Gabriele _eAuthor |
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| 245 |
_aDoing business in Europe _cGabriele Suder |
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| 250 | _a2nd Ed. | ||
| 260 |
_aLos Angeles _aLondon _aNew Delhi _aSingapore _aWashington, DC. _bSage _c2011 |
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| 300 |
_a452 pages _billustrations _c20 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes an index. | ||
| 505 | _aIntroduction: The New European Business EnvironmentPART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADESLandmarks of European Integration, or How History and Politics Shape the Business EnvironmentEnlargement and the Theories of IntegrationInstitutional Players: How the Rules and Agendas of the European Business Environment are SetPART TWO: BUSINESS EUROPEANIZATIONThe Europeanization of a Business EnvironmentThe Europeanization of Business ManagementPART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENTEuropean Economics, Finance and Funding Marketing in EuropeLobbying the Playing FieldCompeting InternationallyPART FOUR: CORPORATE CASE STUDIESAirbus: A Catalyst of European IntegrationInvestment Consulting in Eastern Europe with ExcedeaThe Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of EuropeanizationEuropean Chief Executives in the Merger Maze: Coping with Multiple RealitiesThe Europeanization of Marimekko: International Growth and Single Market EffectsManaging Change at UnileverAltran: Launching a Corporate Representation Office in BrusselsHaier: A Global Chinese Corporation Feels at Home in Germany | ||
| 520 | _aFully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally. | ||
| 650 |
_aBusiness enterprises _zEurope _xCase studies |
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| 651 |
_aEurope _xCommerce _xHandbooks, manuals, etc. |
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| 942 |
_2lcc _cB |
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