| 000 | 01605nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | ZW-GwMSU | ||
| 005 | 20210507125243.0 | ||
| 008 | 200706b ||||| |||| 00| 0 eng d | ||
| 020 | _z9781446252642 | ||
| 040 |
_bEnglish _cMSU _erda |
||
| 041 | _aeng | ||
| 100 | 1 |
_aFarrell, Carlyle _eauthor |
|
| 245 | 1 | 0 |
_aGlobal marketing : _bpractical insights and international analysis _ccreated by Carlyle Farrell |
| 260 |
_aLos Angeles _bSage _c2015 |
||
| 300 |
_a347 pages _bcol. ill. _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aMachine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing. | |
| 520 | _aPractical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. | ||
| 650 | 0 |
_aExport marketing _vTextbooks |
|
| 650 | 0 |
_aMarketing _vTextbooks |
|
| 650 | 7 | _aExport marketing | |
| 650 | 7 | _aMarketing | |
| 942 |
_2lcc _cB |
||
| 999 |
_c153072 _d153072 |
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