000			01708nam a22002897a 4500
999			_c150822 _d150822
003			ZW-GwMSU
005			20190621113912.0
008			190621b ||||| |||| 00| 0 eng d
020			_a9781847940322
040			_arda _bEnglish _cMSU
041			_aeng
100			_aHeath, Chip _eauthor
245			_aSwitch: _b how to change things when change is hard _ccreated by Chip Heath and Dan Heath
260			_aLondon _bRandom House Business _c2011
300			_a305 pages
336			_2rdacontent _atext
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes index.
505			_aChapter 1 - Three surprises about change, 2 - Find the bright spots, 3 - Script the critical moves, 4 -Point to the destination, 5 - Find the feeling, 6 - Shrink the change, 7 - Grow your people, 8 - Tweak the environment, 9 - Build habits, 10 - Rally the herd, 11 - Keep the switch going.
520			_a The rational part of our brain may know that it makes good sense to get up earlier, to recycle more, to go for that new job, but the emotional part likes things the way they are, and its short-term desire for an easy life tends to get in the way of our long-term plans. So how do we deal with these two parts of our brains? How do we make the switch? The answer is to get them to work together, and in Switch the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others.
650			_aChange (Psychology)
650			_aBusiness and economics _xDecision-making and problem solving
650			_aBusiness and economics _xDevelopment _xBusiness development
700			_aHeath, Dan _eauthor
942			_2lcc _cB