| 000 | 01338nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c149566 _d149566 |
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| 003 | ZW-GwMSU | ||
| 005 | 20190502085551.0 | ||
| 008 | 190423b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780273773634 | ||
| 040 |
_cMSU _bEnglish _erda |
||
| 041 | _aeng | ||
| 050 | _aHF5415.13 WOO | ||
| 100 | 1 |
_aWood, Marian B. _4author |
|
| 245 | 1 | 0 |
_aEssential guide to marketing planning _cMarian B Wood |
| 250 | _aThird | ||
| 260 |
_aHarlow _bPearson Education _c2013 |
||
| 300 | _a299 pages. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organizations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. | ||
| 650 | 7 |
_aMarketing _xPlanning |
|
| 942 |
_2lcc _cB |
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