000			02061nam a22003017a 4500
999			_c149441 _d149441
003			ZW-GwMSU
005			20190405114232.0
008			190401b ||||| |||| 00| 0 eng d
020			_a1574442341
020			_a9781574442342
040			_cMSU _bEnglish _erda
041			_aeng
050			_aHF5415.13 PAL
100	1		_aPaley, Norton _eauthor
245	1	4	_aThe manager's guide to competitive marketing strategies _cNorton Paley
250			_aSecond
260			_aBoca Raton _bSt. Lucie Press _c1999
300			_a427 pages.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_tContents Strategy and Its Basic Principles -- Competitive Strategies in Action -- The Framework for Competitive Analysis -- External Analysis -- Internal Analysis -- Marketing Research and Planning -- Developing a Marketing Intelligence System -- Marketing Research Techniques -- Strategic Marketing Planning -- Developing the Marketing Plan -- Specific Competitive Strategies -- Market Strategies -- Product/Service Strategies -- Pricing Strategies -- Promotion Strategies -- Distribution Strategies -- A Global Marketing Perspective and Strategy Teams
520	1		_a"The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--Jacket.
650		0	_aMarketing _xManagement
650		6	_aMarketing _xGestion
942			_2lcc _cB