000 00719cam a2200253 4500
999 _c137683
_d137683
001 0000011748
003 ZW-GwMSU
005 20181107145819.0
008 180625b ||||| |||| 00| 0 eng d
020 _a9780072961942
040 _cMSU
100 1 _aZEITHAML, Valarie A.
245 1 0 _aServices marketing :
_bintergrating customer focus across the firm
_cValarie A Zeithaml, Mary Jo Bitner and Dwayne D Gremler
250 _aFourth
260 _aBoston :
_bMcgraw-Hill
_c2006
300 _a708 p.
504 _aIncludes index.
650 0 _aServices industries
650 0 _aCustomer services
700 1 _aZEITHAML, Valarie A.
700 1 _aGREMLER, Dwayne D.
908 _a070719
942 _2lcc
_cB