| 000 | 00784nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c119266 _d119266 |
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| 003 | ZW-GwMSU | ||
| 005 | 20200220154507.0 | ||
| 008 | 200220b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780273687726 | ||
| 040 |
_bEnglish _cMSU _erda |
||
| 041 | _aeng | ||
| 100 | 1 |
_aFill, Chris _eauthor |
|
| 245 | 1 | 0 |
_aMarketing communications : _b engagements, strategies and practice _ccreated by Chris Fill |
| 250 | _a4th | ||
| 260 |
_aHarlow _bPrentice Hall _c2006 |
||
| 300 | _a869 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aMarketing channels | |
| 650 | 0 | _aSales promotion | |
| 942 |
_2lcc _cB |
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