| 000 | 00684nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c116476 _d116476 |
||
| 003 | ZW-GwMSU | ||
| 005 | 20180531094020.0 | ||
| 008 | 180518b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780273778851 | ||
| 020 | _a9780273778882 | ||
| 020 | _a9780273794851 | ||
| 040 | _cMSU | ||
| 100 | _aHOLLENSEN, Svend | ||
| 245 |
_aMarketing management : _ba relationship approach _cSvend Hollensen |
||
| 250 | _aThird | ||
| 260 |
_aHarlow _bPearson _c2015 |
||
| 300 | _a683 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aRelationship marketing | ||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aRelationship marketing _xCase studies |
||
| 942 |
_2lcc _cB |
||