Midlands State University Library

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Exploring customer brand engagement: definition and themes created by Linda Hollebeek. by Series: Journal of Strategic Marketing ; Volume 19, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Understanding motives of consumers who help. created by Adesegun Oyedele and Penny M Simpson. by Series: Journal of Strategic Marketing ; Volume 19, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

How to manage consumer tribes. created by Robin Canniford. by Series: Journal of Strategic Marketing ; Volume 19, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis. 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter created by Jörg Finsterwalder and Volker G. Kuppelwieser. by Series: Journal of Strategic Marketing ; Volume 19, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon. Taylor and Francis. 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Managing organizational culture change and knowledge to enhance customer experiences: analysis and framework / Samit Chakravorti by Series: Journal of Strategic Marketing ; Volume 19, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Enhancing corporate reputation for market expansion in China: customer orientation and mediating effect of product and service quality / Tung -lung Steven Chang and Weichun Zhu by Series: Journal of Strategic Marketing ; Volume 19, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Competitive positioning strength: Market measurement/ Sandra I Burke by Series: Journal of strategic marketing ; Volume 19 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Invested loyalty:the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution / Sookwan Hong and Yong J. Wang by Series: Journal of Strategic Marketing ; Volume 19, number 2 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: A customer perceived paradigm/ Riza Casidy Mulyanegara. by Series: Journal of strategic marketing ; Volume 19, number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual created by Christian Gilde, Stefano Pace, Simon J. Pervan and Carolyn Strong. by Series: Journal of Strategic Marketing ; Volume 19, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Managerial identification of competitors:accuracy and perfomance consequences / Bruce H Clark by Series: Journal of Strategic Marketing ; Volume 19, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Contributing to well-being: customer citizenship behaviors directed to service personnel created by Romana Garma and Liliana L. Bove by Series: Journal of Strategic Marketing ; Volume 19, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Which department should have more influence on organization-level decisions? A strategy-dependent analysis / created by Andreas Engelen by Series: Journal of Strategic Marketing ; Volume 19 , number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

How do corporate association influence customer relationship? The effects of different types of trust/ Yi Xie by Series: Journal of strategic marketing ; Volume 19 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Connection, trust and commitment: dimensions of co-creation? created by by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Building country image through corporate image: exploring the factors that influence the image transfer / created by Manto Gotsi, Carmen Lopez and Constantine Andriopoulos by Series: Journal of Strategic Marketing ; Volume 19 , number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

On the connection between R&D, selling expenditures and profitability in the pharmaceuticals industry revisited / created by Paul Sergius Koku by Series: Journal of Strategic Marketing ; Volume 19, number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation created by Brian David Smith by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Dynamic capabilities in a turbulent market environment: Empirical evidence from international retailers in China/ Lan lan Cao by Series: Journal of strategic marketing ; Volume 19 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Marketing in a recession:retrench or invest? / Lisa O'Malley, Vicky Story and Vicky O' Sullivan. by Series: Journal of Strategic Marketing ; Volume 19, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

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